Roadmapping guru Dr. Robert Phaal explores using strategic roadmapping to support innovation and strategy, ranging from product planning to business strategy and public policy development.
About Robert PhaalDr. Robert Phaal is based in the Centre for Technology Management at the University of Cambridge. Research interests include strategic technology management and the development of practical decision support methods and tools. Further information on roadmapping can be found in a new book “Roadmapping for strategy and innovation: aligning technology and markets in a dynamic world”, available from www.amazon.co.uk.