The next time you run an idea campaign looking for ideas on how to pursue an opportunity, remember what you’re really looking for are the right people!
Explores the value of leaderboards in the ideation process.
Shhhh, there is a dirty little secret in idea management: just because you build and run idea campaigns doesn’t mean you’ll find good ideas.
I tell this story because it parallels the start of an innovation programs in general. You’ll start off with a bang and likely have a lot of success earlier on, but you need to be persistent and plan for the lean times.
At every step in the innovation process, other people and their ideas are needed to help raise your idea into an innovation. It truly takes a village.