A recent Forrester Research survey shows that only 11% of marketers have budgets specifically designated with allocations for marketing innovation. The research also found that [...]
Huub Rutten, Sopheon's Vice President of Product Research and Design, gave a presentation titled 'Implementation of Innovation Management - Lessons Learned' at the International [...]
Business, economic and market trends have companies exploring innovation opportunities move beyond and become more than new product development.
After helping more than 200 leading companies to adopt innovation and product portfolio management, we've got a few best practices up our sleeve.