Presented by: Stephan M. Liozu, Founder of Value Innoruption Advisors
Innovation has become a priority for business success and survival in the 21st century. Companies are investing billions in innovation initiatives every year for creating differentiation, competitive advantage, and sustainable revenue growth and profitability. However, companies frequently omit a critical element in the innovation management process – the clear definition and measurement of customer value and the ability to capture the differentiated value through pricing strategy.
This webinar will review the position of value and pricing management dimensions within the innovation process, and show how companies can include pricing and value management in the strategic innovation process to optimize the return on investment.
Topics covered during this webinar include:
- The place of pricing in the overall innovation process
- How to integrate and manage pricing and value management in the Stage-Gate® process
- How to apply the basics of Economic Value Estimation (EVE®) for new products
- How to screen new product and service opportunity using differential economic value
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