Product portfolio management is the link between business strategy and the actual investments being made in product development. It is the governance process that determines the types of projects that enter into and remain in the development pipeline. However, many companies struggle to keep product portfolios aligned with their strategic plans. In some instances, that’s because the strategies are ambiguous or inconsistent. In others, the underlying reason is that strategic planning and product portfolio management are treated as independent processes, and the two are never truly tied together.
Aligning Product Portfolios with Strategic Plans outlines best practices for ensuring that the projects in your product portfolio will help you achieve your innovation growth objectives.