Many companies in the chemicals sector find it difficult to align and synchronize innovation investments with the concrete needs of Sales, Marketing and the Production calendar. The lack of alignment in business processes can result in missed opportunities, failure to meet launch dates, late delivery of new products, and unnecessary administrative burden.

If you recognize these challenges, join Huub Rutten, Sopheon’s Co-Founder and VP of Research as he discusses how leading companies have overcome these challenges and shares his experiences with you. This webinar highlights some of these specific methods from various perspectives such as: Process organization, Gate-Keeping, Portfolio Management, and Rules of Governance.

You will learn:

  • How to recognize functional gaps between Innovation, Sales and Production,
  • Bridge those gaps with practical methods
  • How to make Innovation investments more effective.

Click image above to view a short introduction. Complete form below to view the full video.

About the Presenter


Huub RuttenVP of Product Research and Design and co-founder of Sopheon
Huub Rutten has more than 20 years experience in linguistics and language management. Rutten combines his linguistics and information technology (IT) expertise to innovate the use of language management technology within knowledge-intensive business processes.
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