Location: Bloomington, MN
Supervisor: Global Marketing Director
Are you a passionate, action-oriented and performance-driven marketer? Do you have a demonstrable record of creating, executing and measuring integrated inbound and outbound marketing programs? Do you have proven experience growing awareness and demand in enterprise markets?
Sopheon is an international supplier of leading-edge software and services for innovation management and new product development. A company can only be as forward-thinking as its people. That’s why Sopheon fosters a supportive and collaborative work environment that encourages our employees to be...
And that’s why we’re looking for you!
Working out of our Bloomington, MN office, this position offers an opportunity for an experienced marketer who is passionate about digital and field marketing to contribute to the continued growth and momentum of a leading B2B software company.
The right candidate will get the chance to drive branding, demand generation, and prospect and customer nurturing in innovation-intensive industries. The ideal candidate is an action-oriented, performance-driven B2B marketer experienced in growing awareness and demand for software or business solutions in both existing and new markets and geographies. There is no significant travel associated with this position.
- Conception and execution of branding, demand generation and field marketing programs incorporating search engine optimization, search marketing, digital advertising, email and social marketing
- Implementation of corporate account-based marketing strategy, including validation of target verticals, accounts and contacts
- Writing and/or editing and production of collaterals, web and promotional copy
- Execution of regional customer marketing programs
- Leads management and coordination with regional sales teams
- Management of Americas marketing budget
- Mentor to local marketing team on digital marketing
- Reporting into corporate on regional program metrics and KPIs
- 5+ years of experience in a B2B environment, preferably in a software-sales / technology environment.
- Proven record of successfully creating, localizing and measuring integrated inbound and outbound marketing programs
- Demonstrated background in online presence and influencer marketing
- Experience managing agency relationships
- Good presentation and content authoring skills
- Solid and proven organizational, time-management and decision-making skills
- Extensive experience with Salesforce.com, Marketo.
- Strong leadership skills and experience directing a team
- Experience executing account-based marketing strategies across cross-functional teams
- Proactive and able to work independently as well as in a team
- Innovative and creative
- Bachelor’s degree
- Marketo, other marketing automation system and Salesforce.com certifications
- Marketing-related certifications and courses
- Sopheon’s Bloomington, MN office