Presented by: Cor Bosselaar, Director of Global Innovation Capabilities and Processes At Kimberly-Clark
Kimberly-Clark is on a multi-year journey to improve its results from innovation. Like many consumer goods companies, one of their biggest challenges was creating high-value ideas and concepts to grow new product revenue. The quantity of ideas was not the problem — it was the quality.
In this on-demand webinar, Cor Bosselaar, Director of Global Innovation Capabilities and Processes at Kimberly-Clark, explores how the company dramatically improved idea and concept development with a central, global collaboration process and tool from Sopheon and Kalypso.
Hear how Kimberly-Clark is:
- Linking front-end processes and the insights uncovered in consumer research
- Multiplying the business value of good ideas by increasing their reuse across countries, regions, or brands
- Leveraging and building upon key learnings from the company’s past — without reinventing them
- Adopting repeatable, consumer-centric processes for idea and concept development that are continuously improved