Many companies today struggle in their efforts to sustain market differentiation through the introduction of innovative new products. Recent studies indicate that more than half of senior corporate executives are dissatisfied with the returns their organizations are generating from investments in innovation. At the same time, some organizations are realizing as much as forty to sixty percent more revenue and profit from new products than their industry peers. What sets these companies apart?

This white paper by Dr. Bryan Seyfarth outlines ten practices that leading innovators use to increase the payback from innovation spending – simple steps your organization can take to improve your returns from your investments in product innovation – even during trying economic times.

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