Newsletter

New Product Development Product Line Roadmapping

Focusing and Amplifying Innovation

Product Line Strategizing and Roadmapping (PLSR) is a powerful process. Smart managers use this process to coordinate and accelerate work that pulls together and creates critical insights related to a line of products. This might sound simple and straight-forward, but in practice, […]

Posted
December 16, 2014
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Terminology in the Innovation Management Business

Since my background is the science of language – linguistics – I always try to be as precise as possible when it comes to communicating our concepts to the market and our customers. I can tell you, that is not an easy job. You can […]

Posted
December 16, 2014
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Are you Innovating or Renovating?

I have seen several research studies over the past couple of months about the decline of new-to-world and new-to-market products with a corresponding increase in incremental product improvements, product line extensions, and packaging changes. That begs the question – what should we consider as innovation?

Is […]

Posted
December 16, 2014
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The “I” in Front of Ideas

When most organizations with an idea management system run into an obstacle and/or opportunity that needs to be resolved or addressed they run an idea campaign. A lot of people with different perspectives and experiences are invited to collaborate on the topic and asked to […]

Posted
November 18, 2014
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Screen Your Innovation Opportunities Based On Differential Value

Traditional ways to screen new product innovation opportunities includes effort/benefit analysis, cost/margin analysis, or risk/attractiveness matrices. A different method to screen these opportunities is to pay close attention to the expected differential economic value they generate versus respective competitors. Mapping new products and services based […]

Posted
November 18, 2014
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Penny Pinching Consumers

We all know a penny pincher, the person who has a self-perception of being frugal or thrifty, while their friends see them as stingy or tight. To be fair, at one time or another, most have mimicked this behavior to save money. With the increasing […]

Posted
November 18, 2014
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Chart Your Organization’s Future with Roadmapping

Roadmapping is hardly new; Motorola introduced it in the U.S. during the 1980s and Philips was on a similar timescale in Europe. As a process, it has gained momentum in recent years for a number of reasons such as:

  1. Companies are increasingly complex, global organizations seeking […]
Posted
October 21, 2014
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Is Marketing Innovation Part of Your NPD Innovation?

A recent Forrester Research survey shows that only 11% of marketers have budgets specifically designated with allocations for marketing innovation. The research also found that the majority of companies, almost half of which have over $1 billion in annual revenues, are still in the early […]

Posted
October 21, 2014
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Managing Innovation: Harnessing the Power of Finance

I read a recent article which refers to a joint paper from CIMA and AICPA called Managing Innovation: Harnessing the Power of Finance and is basedon interviews with senior finance leaders at companies like Coca-Cola, Royal Dutch Shell and BT.

To me this is all […]

Posted
October 21, 2014
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Getting Started with Roadmapping

An article on our blog, Introduction to Strategic Roadmapping, introduced the concept of strategic roadmapping.  The next question that naturally follows is, “How do we get started with roadmapping?” The best — and easiest — way to start a roadmapping process is to hold […]

Posted
September 16, 2014
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