Uncertainties in life are plentiful. We face stress, frustration, chaos and disappointment. To bring structure and stability in our lives and our corporations, we look to the predictable; things we can count on. What if it were possible to take the same sources causing […]
In the early days of Product Data Management (PDM) systems through today’s PLM systems, I have had the opportunity to participate in the evolution of improvement, realized business value and subsequent widespread PLM adoption among product development organizations. Much like the Diffusion of Innovation […]
An organization’s innovation efforts become more efficient and effective if they are tied to the company’s strategic planning process. Linking the two processes, however, is easier said then done. How can companies use their strategic plans to guide innovation? One way to do this […]
Contrary to conventional wisdom, innovation leaders use recessionary times to escalate innovation efforts. Imagine boosting sales growth in a down market from $142M to $2B in only two years, unleashing a potential cash flow increase of 10 times greater or even outperforming major indexes by over 180%. […]
What do we mean by “product roadmapping“? And how does it differ from other business processes? Most of all, why is it imporant? Here, we attempt to answer the most frequently asked questions about roadmapping – what it is, who is and should be using roadmapping processes, and why your organization should consider implementing a roadmapping process to generate greater returns from your R&D efforts.
Roadmapping is hardly new; Motorola introduced it in the U.S. during the 1980s and Philips was on a similar timescale in Europe. As a process, it has gained momentum in recent years for a number of reasons such as:
A number of us recall the familiar crinkling sound of opening a Twinkies wrapper after school, the way the cream filling would stick to the bottom and the soft, sweet first bite. For many generations, Hostess Brands represented a snack-time tradition, a lunch-box snack or a special treat. As the nation moved towards a healthier way of life, Twinkies and Wonder Bread quickly became items of nostalgia. Unfortunately, the recent bankruptcy and closure of Hostess Brands can be attributed to a number of managerial, operational, financial and other causes. As a Food and Beverage manufacturer operating within a realm of fierce competition and constant market change, a number of industry analysts have pointed to Hostess Brands’ failure to innovate as a contributing factor.