Innovation is the growth engine for market-leading companies (and their top challengers). Most manufacturers have strategic plans and research and development (R&D) projects underway for driving innovation, but too often those plans fall short of what’s needed to maintain a competitive edge. Research on strategic best-practices proves that companies must roadmap their futures in order to stay ahead of competitors and make informed long-term strategic planning decisions.

Strategic roadmapping manages uncertainty in the planning process by helping organizations conduct fact-based assessments of future plans. Roadmaps enable leaders to identify the most valuable opportunities for innovation and make the right decisions about where to invest time, money and other resources. This white paper explains how roadmapping provides real-time access to strategic information across the company; supports fact-based decisions; and helps visualize the strategic impact of changes in markets, technologies, suppliers, competitors, regulations and other factors.

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