For many companies, product and technology planning is a once-a-year event. As a result, reaction to market change is often slow and growth opportunities can be lost. The answer: dynamic, strategic roadmapping.
Sopheon’s innovation planning solution, Accolade® Vision Strategist™, structures and automates market, technology and product planning. It provides a clear view of strategic initiatives and the internal and external developments that are expected to impact them over time. Visuals generated by the product roadmapping software stretch the thinking of decision makers, enabling them to identify strategic gaps, zero in on the long- and short-term implications of investment options, and move quickly from insight to action. Standardization of mapping language ensures that strategies are communicated clearly and consistently throughout the organization.
Roadmaps developed in Vision Strategist can also be embedded as deliverables within innovation processes governed by Accolade® Process Manager™, raising their visibility to key process stakeholders and enabling users to reference and update content as part of daily operational activity. In addition, roadmapping data can be used to feed long-term idea campaigns in Accolade® Idea Lab™ where they can be further developed into concepts for new products. Regardless of your planning horizon, Vision Strategist can help you make the right innovation decisions for today, tomorrow and beyond.
- Achieve wider adoption of strategic planning and product roadmapping processes
- Make certain that near-term product and technology investments also support long-term needs
- More accurately forecast the future of current and planned products
- Share product and technology roadmapping strategies in a secure mode with suppliers and partners to ensure alignment and support open innovation
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