Innovation is a top priority for many consumer goods organizations, but launching new products that deliver business growth is a real challenge. A recent CGT-Sopheon study found that only 18 percent of new consumer goods products are considered “highly innovative.” These CG manufacturers attributed their low-value results to a lack of high-value ideas and concepts in the front end of innovation. All too often, ideation and concept development activities are siloed by geography, brand or product line, or there's a disconnect between consumer needs and products being developed. As a result, many new ideas are, in fact, recycled concepts from the past.
Sopheon and global innovation consulting firm Kalypso have created a new joint offering for consumer goods companies: FEI Optimizer. The first solution to extend ideation support to concept development and testing with integrated linkage to consumer research, FEI Optimizer enables innovation teams to easily understand how concepts have evolved over time and to see the consumer feedback that has influenced those changes. By tracing a concept's history, team members can determine why alterations were made to pricing, positioning, packaging, or to the product itself, giving them valuable context for learning what worked, what didn’t, and what should be repeated or avoided in the development of future products.
FEI Optimizer combines Sopheon's Accolade® Idea Lab™ software with innovation services from Kalypso. By providing an enterprise portal for global collaboration on new product ideas and then linking those concepts with third-party consumer research and concept testing, FEI Optimizer enables consumer goods companies to transform their front end of innovation and drive bigger, better business results.
- Connect innovators to other ideas and to valuable knowledge sources to facilitate discovery and global collaboration
- Multiply the business value of good ideas by eliminating brand, geographical or functional silos
- Leverage key learnings from the past rather than recycling them
- Ensure a seamless transition from ideation to concept development and execution
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