Idea selection, resource allocation and related outcomes control the what, and consequently, how a company innovates. In this white paper, Dr. Carol Pletcher addresses the challenges organizations face in achieving the right balance between "cash cows" that generate predictable returns and new-to-the-world innovations that can create competitive advantage and growth opportunities. Both are needed, Dr. Pletcher argues, to create sustainable innovation for your organization.

The responsibility for ensuring that innovation processes solve business issues, achieve goals and meet financial expectations is shared by executives, business leaders, project leaders and team members. Learn how leaders at all levels can successfully align innovation and business strategies; manage the total innovation effort portfolio; and track progress against expectations.

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