Kimberly-Clark is on a multi-year journey to improve its results from innovation. Like many consumer goods companies, one of their biggest challenges was creating high-value ideas and concepts to grow new product revenue. The quantity of ideas was not the problem -- it was the quality.

In this on-demand webinar, Cor Bosselaar, Director of Global Innovation Capabilities and Processes at Kimberly-Clark, explores how the company dramatically improved idea and concept development with a central, global collaboration process and tool from Sopheon and Kalypso.

Hear how Kimberly-Clark is:

• Linking front-end processes and the insights uncovered in consumer research
• Multiplying the business value of good ideas by increasing their reuse across countries, regions, or brands
• Leveraging and building upon key learnings from the company's past -- without reinventing them
• Adopting repeatable, consumer-centric processes for idea and concept development that are continuously improved