Research by the Product Development Institute found that seventy-nine percent of organizations suffer from a lack of high-value projects in their portfolios. One of the principal reasons: not enough high-value ideas are entering their pipelines.

The success of idea generation efforts cannot be measured solely in terms of quantity. Rather, success is defined by the real value of the best ideas brought forward, and an organization’s effectiveness in converting those ideas into solutions. This paper, the third in a series addressing primary barriers to achieving sustainable innovation success, tackles one of the most critical phases of innovation management. It examines challenges and solutions to successfully building and maintaining a viable idea pipeline, and introduces five key principles of idea development. 

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