There are only two ways to grow top-line revenue: acquire or innovate. And after decades of cost-cutting and consolidation, innovation is back in vogue.

But innovating is expensive. According to a recent Booz Allen Hamilton survey, the world’s top twenty innovators alone invested over $130 billion in Research and Development (R&D) in 2005. The question is, are they (and every other business spending on innovation) getting the return on investment (ROI) they expected?

To bring new products to market that achieve the ROI expected by shareholders demands the use of more sophisticated process management techniques and tools. This white paper explains how to use roadmapping to manage your innovation efforts more successfully. Roadmapping tools and techniques clearly align your innovation strategy with your organization’s ability to execute, enhance collaboration within your innovation team or network, and grow top-line revenue.

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