Dr. Michael Tubbs is managing director of Innovomantex, an advisor to the European Commission on R&D and has spent 25 years in senior management positions with three multinational companies covering eight industrial sectors in which he has been R&D Director. This article was retrieved on December 11, 2008 from http://www.ft.com/cms/s/0/55d77f12-c010-11dd-9222-0000779fd18c.html.