The Truth Behind "Secret" Innovation At Nike, Apple, Google X

Austin Carr

On the outskirts of Nike's yawning campus in Beaverton, Oregon, a nondescript garage sits behind a line of tall trees, hiding between a day-care center and a security firm. A door to the garage, marked only with the letter "A," is always locked; the windows to the facility are tinted like a rapper's SUV. Inside, two toned athletes are lunging in front of a pair of Xboxes. A gaggle of laptops tracks their progress, spitting out Matrix-like data onto the screens. The floor plates beneath their feet are pressure-sensitive. There are high-speed cameras and infrared lights watching overhead, staring down at various weight machines, climbing ropes, and other gym props.

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Fast Food Arms Race Heats Up as Chains Push for Tasty Innovation

Leslie Patton

Move over hamburgers and fries. Here come the sweet-chili chicken wraps and bacon-filled tater tots.

Looking to lure Americans with the coolest new menu item, Burger King, McDonald's and Red Robin Gourmet Burgers and others are turning up the heat in their test kitchens. At the same time, classically trained chefs, looking for more regular work hours and higher pay, are no longer snubbing large chains. The result has been an arms race among eateries to create the most exciting new foods to attract consumers and boost sales.

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There's a Critical Difference Between Creativity and Innovation

Andrew (Drew) C. Marshall

There’s a lot of confusion surrounding creativity and innovation. “Creative types,” in particular, claim that creativity and innovation can’t be measured. Performance, however, demands measurement so you can identify what success looks like. In a world that changes every two seconds, it’s imperative that companies figure out the difference between creativity and innovation.

You better believe they’re different.

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