When it comes to innovation, the common belief is that companies must invest heavily in R&D spending to achieve successful innovation, competitive advantage and overall enterprise growth. If companies consider innovation as the key to fueling company growth, shouldn't more money be spent on innovation development?

ColepCCL is Europe’s largest contract manufacturer of personal care, cosmetics, over-the-counter pharmaceuticals and household products. Recently, to better support the needs of its customers - large and varied consumer packaged goods companies from all over the globe