For the Product Portfolio Management Benchmark Report: Achieving Maximum Product Value, we recently surveyed over 150 leading companies, asking them to to complete an online survey that included questions designed to help AberdeenGroup determine the following:

• Key pressures driving companies to implement or improve product portfolio planning and execution
• The challenges companies face in trying to improve product portfolio management
• The specific strategies, processes, and enabling technologies companies are using to improve product portfolio planning and execution
• The benefits derived from the above and how often they are measured

What we found was startling: Companies that are best in class at product portfolio management are four times more likely to achieve margin premiums of 75% or higher for new products. Additionally, these top performers meet their targets on 4 or more of every 5 new products, while the remaining companies surveyed met their targets on fewer than 2 of 5 new products.

Despite these results, Aberdeen research found significant room for improvement in companies' portfolio decision-making and product development performance, even among the market leaders. Study results show that products fail to meet expectations for many reasons, most of which are self-inflicted by the company.

Do you know how your company measures up? And what can you do - or ARE you doing - as an organization to increase new product profitability? To assist you in analyzing your current NPD processes, for a limited time, Aberdeen, in cooperation with Sopheon, will be offering a free copy of the full report here: http://www.aberdeen.com/link/sponsor.asp?spid=30410396&cid=3359. 

Read the report to find out about the barriers to high performance and how to overcome them by examining how top performers achieve superior results through best-practice organizational, business process, and technology approaches.