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inKNOWvations Newsletter

Welcome to inKNOWvations. This monthly e-newsletter provides you with the latest information on business trends, benchmark data, events, and other resources to help you improve your organization's return on its investments in product innovation.

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Featured Articles

Excuses, Excuses: A Simple Equation for Innovation Success

Pamela Soin

Pamela Soin, featured inKNOWvations guest writer, discusses how to find innovation opportunities now by integrating strategic roadmapping and portfolio management practices.

A bad economy, globalization, consumer attention deficit disorder, lack of resources, poor technology infrastructure, corporate politics, bad luck and loads of other excuses exist in companies that are not getting good innovation results. It’s just doggone hard. But what in life isn’t hard?

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General Mills has a New Recipe for the Web

Kara McGuire

General Mills is courting "mommy" bloggers with paid trips and free products. But when companies woo bloggers, are they building loyalty or just buying influence - one digital voice at a time?

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Daimler's Innovation Unit: Thinking Outside the Car

The Economist

After its disastrous American foray, Daimler is thinking more radically...

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