inKNOWvations: September 2009

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inKNOWvations Newsletter Welcome to inKNOWvations. This monthly e-newsletter provides you with the latest information on business trends, benchmark data, events, and other resources to help you improve your organization's return on its investments in product innovation. To share this information with a colleague, click here to provide their contact information. Featured Articles

Brainstorming Reloaded: Why Brainstorming is Ineffective and How to Fix It

Sep 15, 2009

Jeremy Dean

Brainstorming was once thought a fantastic way for groups to generate new ideas. Although not as fashionable as it once was, brainstorming is still frequently used in business and, often inadvertently, for all sorts of personal decisions; people happily brainstorm for holiday destinations, restaurants and even new careers.