inKNOWvations: November 2009

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inKNOWvations Newsletter Welcome to inKNOWvations. This monthly e-newsletter provides you with the latest information on business trends, benchmark data, events, and other resources to help you improve your organization's return on its investments in product innovation. To share this information with a colleague, click here to provide their contact information. Featured Articles

The Myth of Efficiency

Nov 17, 2009

Adam Hartung

Everyone talks about the need for innovation these days, but they especially talk about why businesses are so bad at it. Procter & Gamble recently reduced the washing power of Tide, labeled the new version "Basic," and trumpeted it as an innovation. If that's the best we can do, no wonder there's such concern. A recent report from the Doblin Group claims that 96% of innovation resources are focused on incremental improvements. The best-selling book Blue Ocean Strategy claims that only 14% of innovations are "radical," and that those few radical innovations produce 61% of profits.