In an exclusive article for Sopheon’s inKNOWvations, Irene Petrick introduces her roadmapping maturity model and identifies six possible levels of maturity.

The term strategic roadmapping implies a well-integrated and on-going company practice that systematically links market and technology evolution into a compelling product portfolio.  How many companies actually achieve this level of roadmapping?  Few, it appears.

Nonetheless, roadmapping does add value to the vast majority of companies who are using this technique.  The perceived value is related to roadmapping maturity.  Therefore, a careful consideration of your company’s maturity level may identify a path forward to greater success and sustainability.

Part one discussed the new face of innovation that is facilitated by the rise of the Web as a participatory platform and the value that is being leveraged from this new functionality.  In August, part two considered challenges of open innovation including attracting and motivating cocreators, structuring problems, governance mechanisms, and maintaining quality.

This third and final installment discusses lessons learned from communities, and cocreation through evolution.