Join us for our series of free, one-hour online Webinars, presented by leading
industry practitioners. This series is designed to help business executives and
product development professionals learn how to:
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Align your product development initiatives with your organization's strategic
priorities
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Measure the impact of your product development efforts
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Increase the efficiency of your product development processes
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Streamline communication and portfolio reporting between your business
executives and product development teams
Mining White Space: How to Find New High-Value Product Innovation Opportunities Fast
Presented by Willem Sederel - General Manager, SABIC and Huub Rutten - VP Product Research & Application Development,
Thursday, September 16, 2010
Webinar cost: Free
Duration: 1 hour
Start Time: 3:00 pm GMT � 10:00 am Eastern � 7:00 am Pacific
Recent research has uncovered a new methodology that can enable your organization to quickly find unoccupied technology market spaces, fence them off, and transform them into rich new streams of profitable product revenue. This methodology makes visible what was invisible previously using conventional methods of analysis.
In this free, 60-minute session, you’ll learn from Sopheon and SABIC Innovative Plastics how this revolutionary approach to discovery can strengthen technology roadmapping and portfolio management efforts, helping you to:
- Systematically detect and capitalize on new, free-to-operate, lucrative opportunities for product innovation
- Get outside the box in conceiving new product ideas and formulating technology strategy
- Build on existing intellectual property (IP) to jump-start new product development
- Gain deep insight into your competitors’ IP assets and technology focus and beat them to unmet market needs
- Streamline your R&D process through deep, upfront discovery
- Minimize the risk of patent infringement and drive down the cost of closure and protection
- Ensure that your product portfolio consists of high-value projects and better justify your technology investments
A live Q&A will follow the presentation.
Willem Sederel - General Manager, SABIC
and Huub Rutten - VP Product Research & Application Development
Dr. Willem Sederel is General Manager and Director of Corporate Programs at SABIC Innovative Plastics.
Huub Rutten is VP Product Research & Application Development and a co-founder of Sopheon.
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