For Consumer Goods (CG) manufacturers, intense competition, complex supply chains, and increasingly shorter product life cycles are simply facts of everyday business. They must also deal with the pressure of trying to generate breakthrough innovations while simultaneously managing extensive portfolios of existing products and emerging line extensions.
The product portfolio management capabilities of Sopheon’s solutions help CG companies make the right choices regarding which products to develop, and speed those products to market. The software is designed to support the management of consumer-goods products through their entire life cycle, from the time they are conceived as an idea until they are retired from the marketplace. Brand managers benefit from the capacity of our systems to support detailed planning and coordination of product launch activities and campaigns.
Learn why leading CG manufacturers such as Beiersdorf, Church & Dwight, Reckitt Benckiser, and Benefit Cosmetics rely on Sopheon’s NPD solutions to:
- Establish automated, globally uniform processes for
product development
- More effectively manage projects and portfolios based on real-time dashboard views of status details and assessments of commercial potential and performance
- Improve collaboration within and among broadly dispersed cross-functional teams
- Provide visibility to product information and capabilities that can be reused to more efficiently and cost-effectively create product variants and line extensions
- Accelerate time-to-market and improve consistency in hitting targeted product launch dates